Live for Yourself Consulting | Dr. Benjamin Ritter
Executive leadership and career coaching for CEOs, founders, and next-generation family business leaders. Dr. Benjamin Ritter, EdD, ICF PCC. Live for Yourself Consulting. Austin, TX.
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The Executive hosted by Dr. Benjamin Ritter

You got the seat. Now make it yours.

The Executive Podcast brings you inside real conversations with CEOs, founders, and next-gen leaders navigating the pressure, decisions, and responsibility that come with leading at the top.

Hosted by Dr. Benjamin Ritter — executive coach and author of Becoming Fearless — this show is for leaders who don’t need more frameworks, but a clearer way to think, decide, and lead when the stakes are real.

Learn more at liveforyourselfconsulting.com

Leading with Belief: Building a Global Mezcal Brand with Steve McGarry

In this episode, I sit down with Steve McGarry, CEO of Rosaluna Mezcal, to explore what it really takes to build a brand people believe in, from its roots in the agave fields of Oaxaca to its rapidly growing presence across the U.S. and beyond.

Steve shares his leadership philosophy shaped through decades in hospitality, distribution, and brand building. We talk about the power of curiosity, the importance of the apprenticeship mindset, and how to make the right leadership decisions when you're responsible for growing both people and a brand.

We also dive into Rosaluna’s incredible heritage:

  • A sixth-generation mezcalero

  • A family lineage dating back to 1750

  • A single-estate, vertically integrated production model

  • The sustainable practices that earned Rosaluna the “Distintivo Verde" Certification

  • Why their lightly smoked, citrus-forward mezcal is redefining the category

If you're a leader, founder, or someone navigating your own growth journey, this conversation is packed with insights on culture, hiring, belief, and building something that lasts.

What We Cover

  • The mindset shift from “I want it now” to meaningful career mastery

  • How to hire people who actually believe what your organization believes

  • The real cost of keeping the wrong people in the wrong seats

  • Why culture gets threatened — and how to protect it

  • Rosaluna’s unique process, history, and sustainability commitments

  • What leaders can learn from a brand built on heritage and craft

About Rosaluna

Rosaluna is a single-estate, handcrafted mezcal rooted in six generations of tradition. Their proprietary roasting process, Capón agave, and deep sustainability practices create a stunning, citrus-forward mezcal loved by bartenders and fans around the world.

👉 Try Rosaluna Mezcal or find it near you: https://mezcalrosaluna.com/

Benjamin Ritter