Live for Yourself - Chicago based coaching and consulting services
LFY Consulting, based in Chicago, IL, offers coaching and consulting services for achievement oriented business professionals that are in a managerial or directorial level position, that have thought about leaving their job or starting their own business due to feeling stuck and unfulfilled.

About - LFY Consulting and Dr. Benjamin Ritter

Live for Yourself (LFY) Consulting provides coaching and consulting services for leaders to find more meaning in life and at work, and then lead others to do the same. LFY Consulting also offers events, products, and workshops based on developing the internal leader.

“I felt stuck, unfulfilled, and realized that being busy wasn’t the way I wanted to live.”

- Dr. Benjamin Ritter, founder of LFY Consulting



LFY Consulting is based in Chicago, IL, and was founded in 2016 by Dr. Benjamin Ritter - this is his story:

During my undergraduate degree I was personally, professionally, and socially lost.

If I was to pick one thing that caused this time of my life, it would be that I decided to live a life toward one goal. I found my “purpose” and went for it, but in the process of going for it I didn’t care about anything or anyone else, and then I failed.

My tunnel vision led me down a path that ignored my personal and professional health. I missed out on creating positive and strong relationships, on learning how to be social in different situations, on how to choose the right partners, what I really wanted for a career, and even how to make the right choices for my life overall. I had no idea who I truly was, and what I even wanted from life anymore.

I remember my life was filled with countless moments of walking up to a group of people, even those I knew, and saying something to start a conversation or be included in the conversation, only to be blatantly ignored or laughed at.

I remember being too scared to talk to a girl I thought was cute, or just hold a normal conversation. Then if I did end up connecting with someone, having my past relationship issues get in the way - to say I had ex-girlfriend issues and baggage is an understatement.

I remember my unhealthy obsession over the way I worked out, the food I ate, and how I looked.

I remember having no idea what I wanted to do professionally, because the only thing I thought I cared about was gone.

I remember sitting alone in my room, tears running down my face because I didn’t know who or what I was going to do with my life anymore.

I remember the pain of it all, of hitting rock bottom, and that pain is what saved me.

This truly low point motivated me to dive into the fields of interpersonal development, mental health, social psychology, and work towards self-improvement. I had enough of feeling the way I did, losing time and years of my life, and it needed to change, I needed to change.

The next four years of my life were a journey focused on crafting the life I desired for myself personally and professionally. I needed to find meaning, I needed to get unstuck.

There’s one really great side of being achievement oriented, and that’s you get things done. I decided that I needed to learn and grow and that consisted of complete dedication, and countless hours researching, graduate studies, introspection, and practice. When I say practice, I literally mean altering my behavior in personal and professional situations, from everything to how I would dress, to how I would speak to people, to the environments I would force myself to experience.

I worked odd jobs that would test my social comfort zones and full-time professional jobs, on average 60-80 hours a week, and tried anything and everything that came my way. I was basically my own dating coach, life coach, business coach, success coach, leadership coach, you name it.

I grew tremendously. I was more confident, social, successful, and growing. Honestly though, I was still stuck. Meaning was still being replaced and distracted by achievement.

Eventually, in a serendipitous like moment, I was recruited to work for an organization to help others achieve the evolution I was implementing for myself, and the seed was planted to help others in a way I wish I was helped in the past.

Fast forward, past countless lessons and moments of growth, and another four years, being dedicated and busy led me to a position as an executive at a major hospital and running my own business. I was successful professionally but didn’t feel successful personally. Something was still off.

The opportunities seemed endless, but I wasn’t sure what to choose. Who was I really, and where did I want to go with my life?

This was the moment. I took a step back and really did the work on myself. Not trying to improve externally, or trying to improve my internal self to achieve something externally, but really focus on who I was and change the way I perceived the world. It took some time, but it worked.

I found it. I didn’t feel stuck anymore. The secret to my fulfillment. That’s when I finally stopped being busy, really started living for myself, and started feeling fulfilled. I also realized that this wasn’t just for me, it was for everyone, but how can I help others do what I did for myself?

While still working full-time as a healthcare executive, and part-time on weekend nights, I went back to school to get my doctorate in Organizational Leadership. I learned how people learned, how leaders were developed, and how to create a curriculum that would encompass both of those areas. After the program I sat down and really questioned everything I learned and experienced. It was time to create a system that could help others.

That’s when LFY Consulting and the LIVE system were born.

The LIVE system is a unique program based on doctoral research in the fields of learning theory, and curriculum and leadership development that will guide clients in cultivating personal and professional fulfillment. I focused on creating a systematic and research based program because I still needed a program that could constantly be applied to my life, because life isn’t constant, things change. A system that can be used whenever it’s needed is coaching that can literally last a lifetime.

LFY Consulting focuses on guiding senior leaders and entrepreneurs that have experienced a level of professional success, but don’t feel successful or fulfilled personally. Our clients are seeking more meaning in life and at work. It is my mission to help others cultivate what took me over 8 years to learn on my own, because all I wanted back then in my darkest moments was someone to help me, someone with any answer at all.

I see parts of my journey in each of my clients, and I can feel what they are going through because I’ve gone through it. Our work in one-on-one coaching sessions through Zoom, part video and audio, along with personalized assignments, and follow-up emails, lead them toward building the skills and life that they deserve.

Each day I am grateful for the experiences that have led me to the opportunity to work with people that are struggling with issues that are directly related to my past. I represent that things can change. There is more, and it’s within your grasp.

If you want to learn more about how I can help, please click here to schedule a time to meet and sign-up for an informational session.

We will touch base on where you’re at, get to know each other more, see if we are a good fit, and discuss potential programs. I’m looking forward to speaking with you soon, my door is always open.