Executive Leadership & Career Coaching for CEOs, Founders, and Next-Gen Leaders
Lead Fearlessly in your career and your life.
Live for Yourself (LFY) Consulting partners with high-achieving leaders who carry real responsibility: people, money, legacy, and consequence.
Our clients include CEOs, founders, and next-generation leaders stepping into larger roles, promotions, or succession. They come to coaching not because something is broken, but because they want to operate at a higher level and lead more intentionally.
This work provides a confidential space to think clearly, strengthen judgment, and align how you lead with the responsibility you carry and the direction you want your career and life to move.
What This Work Is Really About
Leadership challenges at senior levels are rarely about skill.
They are about:
Clarity of direction when the stakes are high
Confidence in judgment when there is no obvious answer
Alignment with your values and the legacy you are building
Ownership of decisions in complex, political environments
The ability to lead without being driven by external expectations
At LFY, fearless leadership does not mean being louder or taking reckless risks. It means leading deliberately, trusting your judgment, and making decisions that align with who you are and how you want to lead.
The foundation of this work is self-leadership.
When leaders lead themselves well, they:
Lead others more effectively
Make better, cleaner career decisions
Navigate transitions with greater control
Build careers and lives that actually fit, not just look successful
Who This Work Is For
We typically partner with:
CEOs and founders
Senior executives
Next-generation leaders preparing for succession or expanded leadership scope
High‑performing leaders navigating pivotal career transitions or exploring what comes next
This work is for leaders who:
Think long‑term and care about the legacy they are building
Value both reflection and execution
Want greater control over how they lead, work, and live
Are willing to take ownership of their leadership and direction
This is not for quick motivation, surface‑level tactics, or leaders looking to be told what to do.
How Leaders Use LFY Coaching
Leaders work with LFY and Dr. Benjamin Ritter to:
Elevate how they lead in their current role, under real pressure
Strengthen executive presence and leadership identity
Make clearer, faster, values‑aligned decisions they trust
Navigate major career transitions intentionally, without blowing up what matters
Secure senior roles aligned with who they are and where they’re going, including through structured, results‑driven career transition and New Job Guarantee programs
Career outcomes often follow. The focus is building durable leadership capability and self-trust that lasts beyond the coaching engagement.
Engagements are one-on-one, selective, and designed for leaders who want depth, accountability, and long-term impact.
Considering What’s Next
At some point, every leader asks:
Am I operating at the level my role truly requires?
Am I leading myself as intentionally as I lead others?
Is my career and life aligned with who I am now or who I used to be?
These questions are not a problem. They are signals that leadership is evolving and that it may be time to engage differently with your role, your responsibility, and your direction.
Next Step
If you are interested in leading more fearlessly with greater clarity, confidence, and control, the next step is a confidential conversation.
No pressure. No pitch. Just clarity about where you are, what you are considering, and whether this is the right partnership. Request a confidential conversation.
Meet your Coach - Dr. Benjamin Ritter
Dr. Benjamin Ritter is the founder of Live for Yourself (LFY) Consulting and the author of the award-winning, Amazon best-selling book Becoming Fearless.
He is an executive and career coach (ICF Professional Certified Coach), senior talent management consultant, international speaker, and host of two leadership-focused podcasts.
Ben has coached more than 500 leaders, with a strong focus on senior-level executives, including CEOs, COOs, CMOs, CSOs, SVPs, VPs, executive directors, and senior managers across North America, Latin America, Asia-Pacific, and Europe.
His clients span organizations ranging from 50 employees to global enterprises with more than 250,000 employees across industries including technology, healthcare, life sciences, finance, private equity, manufacturing, government, and nonprofit sectors.
Before founding LFY Consulting, Ben served in executive-level leadership roles as Head of Talent Development in the life sciences industry and Manager of Business Operations in healthcare.
Ben holds an EdD in Organizational Leadership from Pepperdine University, an MBA in Entrepreneurial Management, an MPH in Health Policy Administration, and a BA in Marketing. He is certified in Hogan Assessments and experienced with multiple leadership development and selection tools including 360 assessments, MBTI, DiSC, Predictive Index, and others.
Ben also has a particular passion for small business founders and volunteers as a leadership and career coach for minority-owned companies.
Our Experience Spans Industries and Geography
You’re in trusted hands.
We’ve coached leaders at organizations across multiple sectors and regions, supporting leaders navigating real responsibility, growth, and change.
What Leaders Say About This Work
Senior leaders don’t hire a coach for motivation. They hire a coach when the stakes are high and they can’t afford to keep leading on autopilot. Here’s what some of them say about working together:
Leadership Executive Coaching – Executive Presence & Influence
“I always admired leaders who could walk into a room and instantly command attention… Through his coaching, I developed a level of executive presence I never thought possible. I don’t just feel like I’m participating in conversations — I feel like I’m leading them.”
Leadership Executive Coaching – Role Design & Stress Reduction
“I was experiencing extremely difficult business climate challenges and personnel issues… In just a few months, I adapted my role to better fit my strengths, identified a new business line for the company, and reduced much of the stress and anxiety I was feeling on an almost daily basis.”
Leadership Executive Coaching – Leading Through Toxicity
“Ben’s program is so powerful in its simplicity… In less than 6 months, I reduced anxiety in a role that had become almost untenable in a toxic environment, built a better team and work environment, and ultimately found a new opportunity I was genuinely excited about.”
Leadership Executive Coaching – Managing Up & Promotion Readiness
“One of my biggest challenges was managing up and navigating conflict… I now feel more in control of my career trajectory, my confidence is solid, and my team and manager both noticed the positive change. I’m close to a new promotion and leading a highly engaged, productive team.”
Executive Career Coaching – Landing the Right Role
“After six months of applying to countless jobs and not getting a single interview, I was completely demoralized… Within a month of working with Ben, I had several interviews lined up and accepted a role at an amazing company. His advice isn’t cookie‑cutter — it’s tailored to who you are and where you want to go.”
Executive Career Coaching – Interviews & Confidence
“Interviews used to be the most nerve‑wracking experience… Ben helped me shift from seeing interviews as interrogations to seeing them as conversations where I could share my value. I now actually look forward to them. I’ve already received one offer and I’m in final stages for two other roles.”
Executive Career Coaching – Values‑Aligned Career
“I always wanted work that truly aligned with my values but couldn’t pinpoint what I needed… Through coaching, I uncovered my core values and translated them into a meaningful career path. I’m now in a role where I feel fulfilled every day because it’s aligned with my passions and strengths.”
Executive Career Coaching – Market Positioning & Momentum
“I felt stuck in my career. My resume was outdated, my LinkedIn was uninspiring, and the market was silent… After rebranding with Ben, I started getting interviews within days and began building relationships at my dream companies. The future is bright.”
Leadership & Self‑Leadership – Identity & Beliefs
“My experience with Ben was transformative. I came in focused on the professional side, but the personal growth was unexpected and significant. He created a safe space to be fully transparent, then turned our conversations into actionable tasks that addressed both my professional goals and my underlying beliefs. I have much clearer insight into who I’ve been — and where I want to go.”
Lead and Live Fearlessly. Ready to take the next step?
Request a confidential conversation | Email us with general inquiries