The Power to Motivate and Influence Others with Tanu Grewal
Tanu Grewal is a global brand builder and strategic marketer with over 15 years of experience working in mature and emerging markets like US, EMEA and India with companies in the CPG, durables, luxury and hospitality industries. She is passionate about using brand purpose to help drive innovation and marketing that creates real value and emotional engagement with consumers.
In this conversation, Tanu and I discuss how leadership truly comes down to trust, and that provides the power to motivate and influence others toward their success as well as the organizations.
Connect with Tanu on LinkedIn at https://www.linkedin.com/in/tanugrewal
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Tanu is currently the Vice President Marketing & Innovation at AlEn USA, a growth stage division of the global ALEN Group. Some of her top achievements at ALEN have been the launch of a natural, green cleaning brand called ‘Art of Green’, building a world-class marketing team and enterprise wide organization capabilities. Prior to this, Tanu has worked on iconic brands like Kohler, Maytag and Whirlpool where she elevated commodity categories to lifestyle brands through a combination of award-winning product design, disruptive innovation and experiential marketing.
Starting her career with Whirlpool North America, Tanu held a variety of marketing and product development positions over 8 years including an expat stint in Italy. Tanu holds a MBA degree from Rice University in Houston.
Outside of work, Tanu is passionate about creating communities that enable people to thrive. Currently, she serves on the International Student Advisory Board at Rice University and as a board member for the South Asian Women's Professional Network.
As a public speaker, Tanu’s topics include launching and scaling a challenger brand and standing out in a crowded market through creative marketing. As an Indian woman, living in the US and working for a Mexican company (AlEn), she also speaks on navigating multicultural work and market landscapes. Tanu has been been interviewed by Forbes and delivered the keynote address for Coke FEMSA's Annual D&I conference in Mexico City, Women’s Masters Network’s Annual Meetup 2020 and the Houston AMA's Quarterly Luncheon.
An avid traveler and consummate foodie, Tanu lives in Houston with her husband and son.
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