Live for Yourself
Live for Yourself (LFY) consulting focuses on transforming others and cultivating personal fulfillment through personal alignment. 


Welcome to The LIVE for Yourself Podcast - with your host Benjamin Ritter, MBA, MPH, EdD, social entrepreneur, and personal and professional coach/consultant.

The LIVE for Yourself Podcast highlights thought leaders and speakers at LIVE events, covering a range of topics; including dating, relationships, business, and personal development. Each of these areas plays a direct role in our levels of health, wealth, happiness and ultimately our sense of self. In each episode we attempt to uncover various ways and strategies you can live for yourself, and create greater levels of personal fulfillment and happiness.

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Mission driven entrepreneurship with Emily Griffith of Lil Bucks

In this episode we interview Emily Griffith founder of Lil Bucks and digital marketing consultant. Emily's digital marketing career took her from Chicago to Sydney, Australia where she lived out her dreams of surfing and working down under. While enjoying an acai bowl at her favorite cafe, she unexpectedly discovered sprouted buckwheat being used as a high-protein, gluten-free granola replacement, and the idea for Lil Bucks and bringing the power of sprouted buckwheat to the States was planted. When she came back to Chicago she got to work, cultivating her dream into reality, and launched Lil Bucks shortly after. Almost a year from the launch date we discuss her companies and the value of mission driven entrepreneurship. Find out more about Lil Bucks at and @lovelilbucks. Listeners can also use the discount code “LYFPODCAST” on the Lil Bucks website for 15% off your first order. Enjoy!

Send any questions or comments about the podcast or LFY Consulting to

Benjamin Ritter