Live for Yourself
Live for Yourself (LFY) consulting focuses on transforming others and cultivating personal fulfillment through personal alignment. 


Live for Yourself (LFY) Consulting offers events, products, and personal and professional consulting/coaching services to help others develop their internal leader, transform their life, and simplify health, wealth, and happiness.

“I felt stuck, unfulfilled, and realized that being busy wasn’t the way I wanted to live.”

- Dr. Benjamin Ritter, founder of LFY Consulting



LFY Consulting was founded by Dr. Benjamin Ritter - this is his story:

During my undergraduate degree my personal life felt like it was in shambles. I was personally, professionally, and socially lost. I felt alone, ostracized, and uncool. That feeling you get when the cool kids don’t want you to sit with them at the lunchroom table.

I had issues feeling and being “attractive” and to say I had ex-girlfriend issues and baggage is an understatement. My professional life was also crumbling in a variety of ways, and my levels of confidence and validation were intertwined with my career pursuits. Which means that when I “failed” my self-confidence plummeted. All of this culminated into various mental health concerns, disorders, and I was truly lost.

All of these negative issues - stress, frustration, anger, feeling lost, alone, like I was stuck - occurred because I decided to live a life towards one goal. I was driven to be successful, or how I defined success at the time. My tunnel vision led me down a path that ignored my personal health, and social relationships.

I missed out on creating positive and strong relationships, on learning how to be social in different situations, on how to choose the right partners, and even how to make the right choices for my life overall, not just ones that served my mission to be “successful.” I had no idea who I truly was, and what I even wanted from life anymore.

This truly low point motivated me to dive into the fields of interpersonal development, mental health, social psychology, and work towards self-improvement. I had enough of feeling the way I did, losing time and years of my life, and it needed to change, I needed to change.

The next four years of my life were a journey focused on crafting the life I desired for myself personally and professionally. I needed to find meaning, I needed to get unstuck.

It consisted of countless hours, researching, graduate studies, introspection, and practice. When I say practice, I literally mean altering my behavior in personal and professional situations, from everything to how I would dress, to how I would speak to people, to the environments I would force myself to experience.

I worked odd jobs that would test my social comfort zones and full-time professional jobs, on average 60-80 hours a week, and tried anything and everything that came my way. Eventually, in a serendipitous like moment, I was recruited to work for an organization to help others achieve the evolution I was implementing for myself, and the seed was planted to help others in a way I wish I was helped in the past.

Fast forward, past countless lessons and moments of growth, and another four years, being dedicated and busy led me to a position as an executive at a major hospital and running my own business. I was successful professionally but didn’t feel successful personally. Something was off. That’s when I really sat down to figure out where I went wrong. What was the solution?

I decided I needed to take a step back and learn more. While still working full-time I went back to school to get my doctorate in Organizational Leadership to learn how people learned, how leaders were developed, and how to create a curriculum that would encompass both of those areas. Then I sat down and really questioned everything I learned and experienced. The secret to lasting fulfillment was there.

That’s when LFY Consulting and the LIVE system were born. That’s when I finally stopped being busy, and started feeling fulfilled.

The LIVE system is a unique program based on doctoral research in the fields of learning theory, and curriculum and leadership development that will guide clients in cultivating personal and professional fulfillment. I focused on creating a systematic and research based program because I still needed a program that could constantly be applied to my life, because life isn’t constant, things change. A system that can be used whenever it’s needed is coaching that can literally last a lifetime.

LFY Consulting focuses on guiding senior leaders and entrepreneurs that have experienced a level of professional success, but don’t feel successful or fulfilled personally. Our clients are seeking more meaning in life and at work. It is my mission to help others cultivate what took me over 8 years to learn on my own, because all I wanted back then in my darkest moments was someone to help me, someone with any answer at all.

I see parts of my journey in each of my clients, and I can feel what they are going through because I’ve gone through it. Our work in one-on-one coaching sessions through Zoom, part video and audio, along with personalized assignments, and follow-up emails, lead them toward building the skills and life that they deserve.

Each day I am grateful for the experiences that have led me to the opportunity to work with people that are struggling with issues that are directly related to my past. I represent that things can change. There is more, and it’s within your grasp.

If you want to learn more about how I can help, please click here to fill out a short questionnaire and sign-up for a complimentary mini-session.

We will touch base on where you’re at, get to know each other more, discuss immediate solutions, see if we are a good fit, and discuss potential programs. I’m looking forward to speaking with you soon, my door is always open.