Live for Yourself
Live for Yourself (LFY) consulting focuses on transforming others and cultivating personal fulfillment through personal alignment. 


Live for Yourself (LFY) Consulting offers events, products, and personal and professional consulting/coaching services to help others develop their internal leader, transform their life, and simplify health, wealth, and happiness.


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Dr. Benjamin Ritter founded LFY Consulting due to his desire to help others feel empowered and develop the skills they need to craft the life they want to live but don’t know how.

“I do what I do because I don’t want anyone to have to experience what I went through when I was younger,” says Dr. Benjamin Ritter. During my undergraduate degree my personal life felt like it was in shambles. I was personally, professionally, and socially lost. I felt alone, ostracized, and uncool. That feeling you get when the cool kids don’t want you to sit with them at the lunchroom table. I had issues feeling and being “attractive” and to say I had ex-girlfriend issues and baggage is an understatement. My professional life was also crumbling in a variety of ways, and my levels of confidence and validation were intertwined with my career pursuits.All of this culminated into various mental health concerns and I was truly lost.

This time in my life drove me to dive into the fields of interpersonal development, mental health, and social psychology and work towards self-improvement. The next four years were a journey focused on crafting the life I desired for myself personally and professionally. It consisted of countless hours researching, graduate studies, introspection, and practice. When I say practice, I literally mean altering my behavior in personal and professional situations, from everything to how I would dress, to how I would speak to people. I worked odd jobs that would test my social comfort zones and full-time professional jobs, on average 60-80 hours a week, and tried anything and everything that came my way. Eventually, in a serendipitous like moment, I was recruited to work for an organization to help others achieve the evolution I was implementing for myself.

Six years later, after years of working the field of personal consulting/coaching and development I launched Live for Yourself Consulting, where we help others take back control of their life and simplify health, wealth, and happiness so others don’t have to take the long road that I had to in my past.

Each day, I am grateful for the opportunity to work with others on cultivating personal and professional alignment, to ultimately achieve fulfillment.