Live for Yourself - Chicago based coaching and consulting services
LFY Consulting, based in Chicago, IL, offers coaching and consulting services for achievement oriented business professionals that are in a managerial or directorial level position, that have thought about leaving their job or starting their own business due to feeling stuck and unfulfilled.

LFY Year Long Coaching Program

This coming year can be your dream year, your best year yet,

and it’s only the beginning



The Live for Yourself year-long coaching program is a 12-month transformation that is only available to three select people that are ready to explore, take action, and then sustain a career and life of greater meaning and fulfillment. I’ve yet to offer a year-long coaching program but it’s time. Are you ready?

We all deserve to feel our work and life are meaningful. Let’s make this year YOUR year.

If you want to learn more, confirm your email address to be taken to the program application.






Let me tell you a little secret. I’ve been where you’re at and I spent way too long before I took action to change it.

I was successful but didn’t feel successful because my job didn’t fit who I truly wanted to be.

I constantly felt overworked and under utilized and at the same time under valued.

I dreaded going into work each day (by the way I could walk to work).

I pulled away from my co-workers and projects because I KNEW this job wasn’t for me.

I resented my job and employer for not giving me what I thought I deserved.

I’ve didn’t have supportive and humanistic leadership (aka I had a horrible boss).

and I spent years in this environment, stressed, frustrated, angry at others and myself, but I didn’t have to.

Let me make this completely clear. I didn’t have to, and neither do you.

You don’t have to be stuck. You don’t have to feel overworked, under valued, unsuccessful, resentful, frustrated, or dread because you have to work to make a living. There is more to work and life that what you currently have, and you know that.

Now the meaning you desire isn’t as far off as you might think, but you need to accept that you have proven that where you’re at, and what has gotten you to where you are today isn’t going to get you where you want to be, and if you go at it alone who knows how long you’ll be stuck this way.

That’s why we are here. It’s why we do what we do.

It’s time you stopped missing out on the world you CAN create if you just had some help. What are you waiting for?



You may be thinking that for you to create the life you desire that you’d have to…

Work 12-hour days

Sacrifice your health and relationships

Spend years learning and becoming an expert in something new

Invest in online courses, programs, certifications, or new degrees

Compromise who you really are at your core

…but none of that is true

All you need for this to happen is be open and committed to your own growth, and to make the decision to invest in yourself. Are you ready to find out more?

Confirm your email address below to be taken to the program application and start the interview process.



Previous Coaching Program Client Testimonials

What differentiates Benjamin Ritter from other experts is the tremendous amount of respect he harbors for every individual he meets. When you first meet him, you immediately gather the sense that he genuinely cares about what he does as a coach and wants to invest in your personal growth and potential. He gathers his energy from seeing others succeed and provides an awesomely positive level of encouragement balanced with constructive feedback on how his clients can makes themselves the best at whatever they desire to improve in their lives and relationships. I consider it a great privilege to have been able to work with him and embark on a journey, with the aid of his easy to follow program, to build the life I’ve always wanted to live, but couldn’t find the resources and confidence to make it a reality. I have never been more happy, healthy, both mentally and physically, focused and purpose driven than I am at this time in my life and I attribute much of my personal growth and new found success to the teachings of this fine gentleman.


What are some of the first thoughts that come to mind when you review your journey throughout your coaching experiences overall?

“Growth personally in my personal beliefs and my capabilities. The motivation the last month has been greater and continues to grow because I don't want to be the limiting factor in the success of my ideas”

“Exploration. This is probably the first time that I truly looked with open eyes, intention, and belief that there are other options than what I have done and known”

“I am very happy with my personal growth throughout the program; I started out fearful of wanting to confront issues that were holding me back in every aspect of my life. The more I explored myself the more comfortable I became in wanting to take the first step and become aware of aspects that I wanted to confront and change. A huge turning point for me was connecting with myself and growing my emotional awareness. I have grown tremendously in my confidence, emotional awareness as well as interpersonal skills”

“I have a healthy sense of self as well, created great self-care for myself on a daily basis and have learned to make myself a priority. I am also very happy that I decided to go through the coaching program it has been a very challenging and fulfilling experience”


Making the decision to get coached and go through the LIVE program was the best decision I have ever made in my life. It has been a life altering experience, with an amount of infinite personal growth that I never expected to experience. It isn’t an easy experience to face personal fears, but Ben is a naturally talented coach that helped me feel at ease, was very patient and skilled at guiding positive results. After completing this program I have greater self-confidence, and am finally living my life fully.


What internal beliefs or mindsets may be different from where you were to where you are now at the end of the coaching process?

“I am good enough and can accomplish what I want.”

“I don’t fear interactions based on people’s judgments, criticism, I am open in sharing myself in conversations, and overcome facing my fears of emotional vulnerability.”

“Confidence as a belief which led to personal empathy aka personal compliments.”

“Fear of making a decision and trying something new. I now have a similar mindset that I have to most things in my life that everything is an experience which has lessons; therefore, nothing can be a failure.”

“Belief that doing what my internal interest is can be a reality.”


My experience with Ben was transformative. I started working with him with a clear focus on the professional aspect of my life, but the personal growth was unexpected and significant that resulted in breaking down one of my larger still lingering mistaken beliefs. My goal was to address my own barriers head on which required me to be completely transparent which was possible because he listened with compassion and interest which created a safe space. He took all the components of our conversations to turn them into actionable tasks that helped address both my professional goals and personal beliefs. I have better clarity of who I have been and where I want to go


What are some of the strengths you may have gained or honed from where you were to where you are now at the end of the coaching process?

“Self-awareness and presence.”

“Knowing my values, knowing my strengths and qualities very well, greater sense of confidence in interpersonal skills, greater organizational skills, expressing myself, connecting with people, building quality relationships, special emotional awareness skills to relate, empathizing and show compassion for others.”

“Self-care routines on a daily basis, healthier lifestyle. I have created a lifestyle that suits me.”

“Action of testing different things without knowing where they will end, e.g. video, writing articles, etc. To create and flex muscles that allows them to be activated which may trigger different thoughts. Ability in my ability to try and explore new things and perform them with a level of quality on first attempts.”

“Openness. Sharing my personal story with you and with others in a public forum. Both through the program and starting to develop my business concepts to determine my character and character of my company, I have explored my beliefs and have more clarity on my values that has developed into my mantra: action, courage, and empathy.”


Ben will show you the ways to stop living short of what you want out of life and find ways to improve your relationships, while at the same time, finding happiness and motivation from within yourself. I have tremendous respect and admiration for what he has done and continues to do for all the individuals he has helped, and I am grateful to have had him open my eyes, creating an awareness of the endless possibilities and choices I DO have the ability and opportunity to pursue


Meet your coach Dr. Benjamin Ritter

Dr. Benjamin Ritter is driven to make a positive social impact in the world, by coaching and guiding others through the systems he created to solve his own pain. He became a coach because he doesn’t want anyone else to lose out on the time that he lost out on when he was living a life that wasn’t for himself.


Dr. Benjamin Ritter, founder of Live for Yourself (LFY) Consulting, is a Chicago based leadership and empowerment coach, international speaker, consultant, mentor, teacher, and passionate about guiding others in finding, creating, and sustaining greater meaning at work and in life.

Throughout his career he has worked in the areas of hospitality, entertainment, public health, education, childcare, healthcare, and personal and professional development, constantly seeking new experiences to learn more about the world, and himself.

During his time as a healthcare executive and side hustling entrepreneur he was over worked and under-utilized, and despite his professional success didn’t feel successful. After much introspection he pivoted professionally and started crafting a more effective, efficient, and aligned life. As he was creating this new life he realized that his process was a process, and that he could coach others how to do the same for themselves.

The culmination of these events and his previous personal, professional, and educational experiences led him to create Live for Yourself (LFY) Consulting, a coaching/consulting company that is focused on guiding successful professionals toward finding and creating more meaning in life and at work.

LFY Consulting bases its coaching practices on the unique LIVE system© and the Three C’s of Self-Leadership©, which integrates doctoral level applied learning theory, and curriculum and leadership development research.


Dr. Benjamin Ritter has been coaching for 8 years is also the online instructor for the course “Craft a Job you Love from a Job you Have,” host of the Live for yourself podcast and Live for Yourself events, author of The Live for Yourself Workbook, and The Essentials, creator of The Breakup Supplement, and a freelance expert and writer.

His systems have lead him to create the life he desired, coach numerous clients, impact thousands through in-person and online events, and speak nationally for major corporations, governmental agencies, conferences, and on the TEDx stage. Each day he focuses on how he can develop others to develop the world.



What’s included in the Live for Yourself year-long coaching program?

Previous coaching programs have only include weekly coaching sessions and access to LFY events for the duration of the coaching program. The Live for Yourself year-long coaching program includes more than a few extra bonuses.

1) one:one personalized coaching sessions: 11 months of weekly coaching sessions, and a final month of support which includes one one-hour coaching session, 52 mid-week phone check-ins, and individualized exclusive homework assignments as needed ($22,000 value).

2) Exclusive coaching systems and tools: LFY coaching programs include the exclusive LFY Consulting coaching systems, The 3 Cs of Self-Leadership©, and The LIVE System© (priceless).

3) Quarterly remote “Ask Me Anything” & workshops: Specific time is set aside each quarter for any questions or topics clients need assistance on along with workshops based on the client needs to ensure their success ($6,000 value).

4) 3 months of continued support following the completion of the year-long coaching program: Three months of empowerment and support coaching (24/7 availability, and monthly coaching sessions) ($1200 value).

5) Access to all LFY events: Year-long coaching clients receive access to all LFY events for two years for educational, peer, and community support ($500 value).

6) The LFY workbook: A guide to the LIVE System© that can be used after a coaching program to sustain alignment ($35 value).

7) Access to any other informational product that might be developed during the year: LFY Consulting is constantly growing and new products are released regularly. Year-long coaching clients will have access to anything new that is created within that year (unknown value).

Minimum total value of the Live for Yourself year-long coaching program $29,735

Due to this being the first time I am offering a full year coaching program there is a HUGE discount to the total value of the program. This may be the only time this level of discount is offered to my audience.

If you are interested in finding out more, confirm your email below. Remember only three individuals will be selected based on fit for the year-long program.



Client Success Stories

A female leader in the consulting industry needed to deal with her fear of social situations, anxiety, and lack of personal confidence because it was getting in the way of her desire to launch a new business. She met the founder at an event he hosted and ultimately signed up for coaching after an informational session and believing that he understood her issues and how to solve them through his coaching system. After three months of coaching she uncovered how to truly connect with herself, dismantle her limiting beliefs, rediscovered her emotions and sense of self, abolished her fear of social situations and judgment, and discovered her values and how to align her life and her relationships to her core self. She knows herself and speaks her truth, improved her levels of emotional intelligence and levels of confidence, is living a more fulfilling life, and is currently using her new skill sets to build her business and live the life she hasn’t had the chance to live before.


A female CEO from a religious and conservative family was seeking an opportunity to gain clarity on why she felt stuck, gain inner confidence, and improve her leadership skills in order to create a life where she felt fulfilled professionally and personally. She met the founder through a mutual program and connected with his values, presence, and systematic coaching process. Ultimately she became a client because we were able to describe the specific problem, goal, and the work that needed to happen to get there. After 3 months of working together, she now loves herself first, has a positive social life, believes she is enough, published a book, launched her second business, and has created an employment structure so that she and can take time off of work without a concern.


A successful male leader from the corporate world was dealing with frustrations at work in his team, the actual work he was doing, and felt stuck, that his work lacked meaning. He met the founder at an event he was hosting and ultimately signed up for coaching after an informational call and believing that the founder understood his current situation and had a specific system to solve it. After a 3 month coaching program he gained clarity on where he found meaning and was able to alter his current position to be more fulfilling, and developed relationship management skills that drastically improved his work relationships. He has crafted more meaningful work, has a specific plan for his career, is confident in himself, and recently was promoted to a position he decided was the perfect next step.


A female engineer in management was seeking the confidence and clarity to find greater meaning at work and in life through launching a business and create a positive social impact in the world. She met the founder through personal relationships and was interested in his business and the results he was able to achieve with previous clients. Ultimately she became a client because she wanted quicker results than she was able to achieve on her own, and knew that her current process wasn’t working. Through working together she uncovered a lack of confidence in herself and her capabilities that made her doubt herself and delay decisions despite her success. Throughout the program she also tested and tried various ideas and media channels, and discovered how to create greater meaning in her life. After 3 months of working together, she believes more in herself which has led her into a beautiful relationship, is constantly living intentionally to her values, and growing a business that will lead her to the life she desires.


A male regional director in the corporate industry was seeking an opportunity to gain more confidence in his professional and personal life, and gain clarity toward how to find greater meaning at work and in life. He met the founder when he was speaking at a panel event and spent time researching his brand and online content. Ultimately he became a client because of the patience, attention, and service that the founder provided during the discovery process. After 4 months of working together, he is more confident than ever before, believes he is successful, has clarity on his next steps, started a side business, moved his current position from in-office to fully remote, and is about to gain employment at a new job he’s been working toward.


A successful male healthcare leader was seeking greater clarity of who he was and what he wanted, and gain the confidence in himself to use that information moving forward in his life. He met the founder through an event he hosted. Ultimately he became a client after researching the founder, and after understanding how a coaching program would lead him toward his goals. Through working together for 3 months he gained an understanding of his values, who he truly wanted to be, took steps to get there, gained confidence in himself, and through that process met someone he is now getting married to.


A successful female manager in a large corporation was seeking greater clarity and feeling stuck at her current job. She was struggling with relationship management in the organization, and knew she wanted more from her professional life but didn’t know what or how. She met the mentor through LinkedIn and ultimately signed up for a coaching program after an informational session and reviewing his online presence. After 3 months of working together she has made more space at her current job to work remote and on work that matters to her, reframed her relationships at work, developed leadership specific skills that have been recognized by her boss and co-workers, and ultimately made the decision to leave her current job and is currently launching the business she has gained clarity on,



The Live for Yourself year-long coaching program is right for you if…

Being an intrapreneur or entrepreneur is part of who you are. It’s your true self, what you need to feed, and part of your identity. You can’t NOT do this work.

You’re ready to grow yourself in an authentic way and build the belief in your ability to achieve your big dreams.

You’re craving clarity and a sense of direction; you just need guidance on your next steps and big ideas.

You want complete emotional awareness and control, to get out of your own way, prioritize yourself, and live for yourself.

You want to surround yourself with meaningful relationships, and create an environment that aligns with your core self and the impact you want to make on the world. 

You lead from your heart, not your bank account. Money is important, but as something that can be exchanged for value and lead you toward what you truly desire.

You’re eager to learn and take action now, so that you can take yourself to the next level and make more room for the rest of your life.

This program is NOT for you if…

You’re looking for a “get rich quick” plan. Success, clarity, confidence, control, and sustaining a meaningful lifestyle is not a one-night stand. It takes time to grow and create the work and life you desire.

You’re focused only on the dollars when making decisions. Our work is about meaning, fulfillment, and personal impact. You must care about more than monetary success.

You’re not open to taking action or change. This program requires action. More so, it demands action. You need to be ready to be held accountable but also feel empowered to take action.

You want to be given all the answers. LFY Consulting believes that you need to live for yourself. The systems utilized throughout the coaching process work with you, not on you to create sustainable growth.



You deserve to feel your work and life are filled with meaning.

Are you ready to make this year, your best year yet?

Confirm your email to be taken to the program application