Live for Yourself - Chicago based coaching and consulting services
LFY Consulting, based in Chicago, IL, offers coaching and consulting services for achievement oriented business professionals that are in a managerial or directorial level position, that have thought about leaving their job or starting their own business due to feeling stuck and unfulfilled.

Personal and Internal Leadership Coaching

LFY Consulting, based in Chicago, IL, offers coaching and consulting services for achievement oriented business professionals that are in a managerial or directorial level position, that have thought about leaving their job or starting their own business due to feeling stuck and unfulfilled.

Are you successful professionally, but still feel unfulfilled personally?

Do you feel stuck in the same cycle and know you’re capable of more?

Are you ready to focus on yourself and discover what you think you’re missing? 



Life has it's ups and downs, that’s to be expected, but this is different. You feel stuck and that something is off in your life.

You’re confused though, because you’ve been successful professionally. You should feel good, but for some reason you still don’t FEEL successful.

The problem is that working hard, although important, actually created this problem. The tunnel vision with work, “busy” as the norm, is part of the issue, and has caused a lot of other things that you care about to fall to the way side.

Your friendships have suffered, you’ve become frustrated with dating and relationships, and now you aren’t even sure if you’ve chosen the right career - the one thing that you’ve been really successful at.

You’re stuck. More importantly, you don’t feel fulfilled.

Fast forward 10 years, what if nothing changes. Are you willing to lose that time, experiencing the same results over and over again?

You’re smart and really good at getting things done. The problem is that the system - your behaviors, habits, and mindset - that got you to where you are today, won’t help you feel fulfilled. You’re proof that doesn’t work.

You know you have to focus on yourself, but what does that even mean?

You may even have been motivated to fix your situation by reading self-help books, browsing articles, listening to life coaching or related podcasts, attending a personal development seminar, and hiring a life coach. All of these steps were important and created an impact, but it wasn’t enough. That’s because it wasn’t personalized, systematic, and created for YOU.

That’s why I founded Live for Yourself (LFY) Consulting and created the LIVE system program. My goal is to provide each and every one of my clients the systematic research based program they need to achieve success in life, and find the meaning they crave.

There is more to life. You don’t have to be stuck in the same cycle, and I want to help.

It’s really simple. You aren’t happy right now and haven’t been for awhile. You don’t want things to stay this way but you have no idea what to do.

That’s where coaching comes in.

I will guide you in discovering and creating the life you desire, and then teaching you how to do it yourself so you don’t have to feel this way again.

Your answer is right here.



Over the years of being a coach I have found that some people need a quick tune up and perception shift to make immediate improvements to their current situation, and some need a greater transformation and are a perfect fit for my longer term coaching programs.

In order to assess which program would be best for you we offer complimentary informational sessions which you can book below. These sessions involve getting to the heart of your concerns, gaining clarity, answering any questions about coaching programs, and figuring out if coaching would be a good fit. Informational sessions will offer some clarity on your issue and discuss opportunities to work together on a longer term basis. After you schedule an appointment you will be asked to fill out a short form to help guide the session.

Schedule a time to chat | Email us



We also offer LFY Strategy Sessions that are perfect for people that have an idea of what their problem is, need an immediate solution, but are not sure if they are ready to invest in a long-term coaching program. LFY Strategy sessions are 60-minutes Zoom audio/video calls, confidential, laser focused, include a post follow-up email and 20-min check-in call. Strategy sessions are $225 per call and have limited availability.

If you are interested in booking a LFY Strategy Session please fill out the form here or click the button below.

An LFY Strategy Session is right for you if:

  • You know you need to focus on yourself

  • You feel stuck in the same cycle

  • You think you know what you need to do but it’s either not working, or you can’t find the drive to do it

  • You have experienced a level of professional success but don’t feel fulfilled or successful personally

  • Anxiety, stress, frustration, ego defenses, and confidence issues are negatively affecting your life

  • You feel lonely and unsupported

  • You are frustrated with dating and relationships

  • You lack clarity on what you need to do next in life professionally or personally

After completing a strategy session you will:

  • Feel more in control of your life

  • Know that you aren’t actually stuck and feel a greater sense of calm

  • Understand the basis of fulfillment and how to take steps to get there

Strategy sessions are confidential and can be scheduled during the day or night. This is a step that can get you unstuck and make an immediate impact. There’s nothing dangerous about saying “I need help,” and that you can’t do this on your own, but there’s something very dangerous about ignoring that you do.

You can sign up for a strategy session by clicking the button below and filling out a short survey.

Someone will respond back to you to schedule your appointment within the next 24-48 hours.



Further information regarding client testimonials and client success stories can also be found on this page. If you have any other questions about LFY Consulting and coaching services you can also review the FAQ section.


Making the decision to get coached and go through the LIVE program was the best decision I have ever made in my life. It has been a life-altering experience, with an amount of infinite personal growth that I never expected to experience. It isn’t an easy experience to face personal fears, but Ben is a naturally talented coach that helped me feel at ease, was very patient and skilled at guiding positive results. After completing this program I have greater self-confidence and am finally living my life fully.

What differentiates Benjamin Ritter from other life and relationship experts is the tremendous amount of respect he harbors for every individual he meets. When you first meet him, you immediately gather the sense that he genuinely cares about what he does as a coach and wants to invest in your personal growth and potential. He gathers his energy from seeing others succeed and provides an awesomely positive level of encouragement balanced with constructive feedback on how his clients can makes themselves the best at whatever they desire to improve in their lives and relationships. I consider it a great privilege to have been able to work with him and embark on a journey, with the aid of his easy to follow program, to build the life I’ve always wanted to live, but couldn’t find the resources and confidence to make it a reality. I have never been more happy, healthy, both mentally and physically, focused and purpose driven than I am at this time in my life and I attribute much of my personal growth and new found success to the teachings of this fine gentleman. Ben will show you the ways to stop living short of what you want out of life and find ways to improve your relationships, while at the same time, finding happiness and motivation from within yourself. I have tremendous respect and admiration for what he has done and continues to do for all the individuals he has helped, and I am grateful to have had him open my eyes, creating an awareness of the endless possibilities and choices I DO have the ability and opportunity to pursue.

To be clear, none of this was easy. It took alot of time and work. Not to mention just facing the fact that I wasn’t the person I wanted to be, but it was more than worth it. Ben pushed, pulled, led, waited patiently, and during the whole time respected me and genuinely cared about my growth. The live program truly taught me how to finally live for myself and be the person I didn’t even know I could be

I have enjoyed the LFY Program with Ben Ritter. I can hardly believe three months have gone by. This program was both amazing and challenging to me. I started out with the goals to live for myself, take time for myself, date more and develop a fabulous social life. At the end I realized that living for myself at this point encompasses doing the things that I want and love in my life. Ben was a great consultant that really cares for his clients. He is patient and takes the time necessary to make sure that the client is supported. He did this with love and showed empathy. This made the sessions more comfortable, especially the challenging ones. Ben knows the technology of his program and that is why it is a success. I would refer him to others that are looking to align their values with their everyday living. My biggest challenge in the program was incorporating my professional life and my personal life, together as one. I had always kept these areas separate and through the program I was able to create strategies for melting these two worlds together. I had other epiphanies that were life changing and I am grateful for the LFY Program and the rediscovery of me.

Ben has a very simple and charismatic approach to not only dating, but also the fundamentals of life. On many occasions he has guided me on the steps to being a masculine individual in a “world full of odds.” Great instructor, insightful mentor and a real mensch!

Ben has a deep technical understanding of social dynamics and social norms, this knowledge in combination with his natural charm makes him powerful and effective.

I honestly don’t know where I would be without Ben. Before working with him I was lonely, disheartened, and had almost no self-confidence due to a previous marriage. Ben was the first breath of fresh air I had taken in a long time. He was respectful, and extremely patient but demanded accountability. I am more confident and fulfilled than I have ever been. He really knows his stuff.


Client success stories:


A female leader was seeking an opportunity to deal with her fear of social situations, anxiety, and lack of personal confidence. She initially sought out coaching in order to build the necessary internal leadership skills that she needed to launch a new business. Through working together she uncovered how to truly connect with herself, rediscovered her emotions and sense of self, abolished her fear of social situations and judgement, and discovered her values and how to align her life and her relationships to her core self. After 3 months of working together, she knows herself and speaks her truth, improved her levels of emotional intelligence and levels of confidence, is living a more fulfilling life, and is currently using her new skill sets to build her business and live the life she hasn’t had the chance to live before.


A female CEO from a conservative family was seeking an opportunity to reconnect with her creativity and femininity, and be able to take create a lifestyle that held greater levels of freedom. She initially sought out coaching in order to craft the lifestyle she desired, professionally, and personally - social and romantic. Through working together she uncovered tendencies that caused her to push relationships away, such as a distaste for being questioned, fear of judgement, and an aversion to sensuality, and discovered and removed blockages that were holding her back from melding her professional and personal life together, such as the fear to embrace her femininity and trust in her employees, developed the belief that she was good enough, and that her capabilities are enough, and throughout the program, crafted greater levels of emotional awareness. After 3 months of working together, she now loves herself first, has a positive social life, believes she is enough, empowered her employees and can take time off of work without a concern.



A male leader in the corporate world was seeking an opportunity to become more social, meet more women, and craft a life that was greater than the one he had. He initially sought out coaching in order to date more and improve his social skills. Through working together he created a solid foundation of confidence in himself, altered his frame of “rejection”, cultivated the ability to craft interesting conversation with total strangers in any situation, and become comfortable with discomfort. He also discovered his core values and how to apply them in a variety of ways to find more meaning in his life, and to make more meaningful decisions. After 6 months of working together, he believes in his ability to craft any life he can dream of, received a promotion, is considering different business opportunities, and can be social and attractive in any situation that presents itself.



A female leader from the corporate world was seeking an opportunity to launch a business and create a positive social impact in the world. She initially sought out coaching in order to gain clarity and to finally take action, essentially discover what she wanted to do, and how she was going to do it. Her desires were founded in wanting greater autonomy and meaning in her life. Through working together she uncovered a lack of confidence in herself and her capabilities, that made her doubt herself despite her success, and kept her from making decisions that served her. Throughout the program she also tested and tried various ideas and media channels, took action, and discovered where she found meaning. After 3 months of working together, she believes in herself, is constantly living intentionally to her values, and growing a business that will lead her to the life she desires, while also realizing she has and is enough.



A successful male leader was seeking an opportunity to figure out how to make better decisions in terms of dating and relationships. He initially sought out coaching in order to understand his needs for a relationship, and how to properly invest and manage a relationship for long-term success and satisfaction. Through working together for 3 months he gained an understanding of his values, needs for a relationship, set healthy boundaries and expectations, and chooses to invest and stay true to himself first, which ultimately led him to his long-term relationship, and engagement.



Still have more questions? Review the Frequently Asked Questions section.