Live for Yourself
Live for Yourself (LFY) consulting focuses on transforming others and cultivating personal fulfillment through personal alignment. 

Personal coaching

Live for Yourself (LFY) Consulting offers personal coaching services to senior leaders and entrepreneurs that have been successful professionally yet feel unsuccessful personally. It is the only program that utilizes the LIVE system which integrates doctoral level applied learning theory, and curriculum and leadership development research for coaching results that last a lifetime.

Are you spending so much time living, but unsure who and what you are living for?

Do you feel stuck, overwhelmed, sick of the same results, or just too busy?

Are you sick of your bad and destructive habits ruining your life?

Are you ready to invest in yourself, master your emotions, and take back control of your life? 



Life has it's ups and downs, and it's normal to one day wake up and realize that you aren't living the life you thought you'd be, or you aren't the person you thought you'd become. At times it’s easier to ignore that you need help, and just stay busy, you’re successful, isn’t that enough, but there’s a serious consequence to continuing to distract yourself.

Fast forward 10 years, what if nothing changes. Are you willing to lose that time, experiencing the same results over and over again?

At this point in your journey you may know that something is off in either your personal and professional life. This could occur after a break-up, loss of a friend, move to a new city, or randomly after a really tough day. You realized that you don’t like feeling this way, and enough is enough. You may have even been motivated to fix it by reading self-help books, browsing articles, listening to podcasts, and maybe even attending a seminar. All of these steps are important and create an impact, but the problem is that none of these solutions were created specifically for you. You’ve had years of formal education, but how much has that been about and for you.

That’s the main issue with the personal development industry, there are tons of resources but YOU still are the defining factor. You can read, listen, watch, and attend as much as you want, but what works for YOU is personal and specialized. All the resources in the world are not going to help you create the tools you need to make the right decisions, have confidence, and transform into the person you need to be for yourself. That’s why I founded Live for Yourself Consulting, offer various coaching and consulting programs, and created the LIVE system program, which is ultimately guiding you in earning a degree in yourself. My goal is to provide each and every one of my clients the tools to cultivate sustainable alignment, confidence, and greater levels of emotional intelligence on their own. Once we work together, YOU will be in control of your life. 


I think the most important part of working with Ben was the amount of structure but flexibility, trust and respect, but no BS mentality he takes with his approach. He will call you out, show you the darkness at the bottom of the hole, and then prove to you that you can climb out into the light. Forever a new person because of Ben


LFY Consulting coaching services is the only program in the world that is based on the LIVE system, which integrates doctoral level applied learning theory, and curriculum and leadership development research for coaching that lasts a lifetime. Created by Dr. Benjamin Ritter, the LIVE system is based on a combination of learning theory, social and behavioral psychology, leadership development, life and business coaching, and can be applied to either personal (internal development, dating, relationships) or professional situations. The LIVE system focuses on exploring, defining, and understanding your internal self, your programming, while providing daily and weekly coaching and consulting, and literal homework and assignments, in order for clients to earn a degree in themselves, master their emotions, and build sustainable internal leadership skills that will last for a life time.

The person who truly lives for themselves never has to worry about tomorrow and always knows the right decision to make.

The LIVE program and coursework targets your core sense of self, and limiting beliefs, and provides education, consulting, and activities that focus on internal development, and relationship introspection/management. The program coursework generally involves 4 specific functional areas;

  • Life: This course focuses on your past, present, future and internal belief systems, and develops habits and the mental framework you need for unbreakable confidence, and self esteem.

  • Intentions: This course focuses on your previous and current intentions, and those perceived by the people around you, and from previous relationships. Resulting in the realignment and awareness of personal intentions.

  •  Values: This course focuses on your past and present personal values, and the values you need for a successful, satisfying relationship. Resulting in awareness of value alignment throughout personal and professional endeavors, creating greater levels of confidence, fulfillment, and satisfaction.

  • Expectations: This course focuses on your past and present relationships, and boundaries. Resulting in a framework for reducing stress from specific relationships, potential new relationships, and communicating, and cultivating positive fulfilling relationships.

Ultimately the LIVE system program develops your internal leader so you always know the answers to your WHY, WHAT, and HOW, and have greater levels of alignment, confidence, and emotional intelligence. 

After completing a coaching program through LFY Consulting you will have:

  • Mastered your emotions

  • Discovered who you are and where you want to be

  • Taken action to immediately create the life your desire

  • Developed unshakable confidence

  • Started living completely for yourself

The benefits that clients experience from a coaching program with LFY Consulting have included but are not limited to:

  • More positive and successful relationships, and are more likely to meet someone new and fall in love

  • An overall state of calm, and experience less worry, stress, anxiety, and anger

  • The ability to always know the right decision to make, and then take action

  • Greater professional success and satisfaction, including promotions and salary increases

  • Starting new successful businesses

  • Creating more time to experience life; travel, prioritizing friends, self-care, etc.

  • An overall feeling of fulfillment

There’s nothing dangerous about saying “I need help,” and that you can’t do this on your own, but there’s something very dangerous about ignoring that you do.



Interested in coaching services and want to know more?

Fill out the form below and we will reach out to you to learn more and schedule your initial session. 

Note: coaching spaces are limited and interest does not guarantee services.

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Further information regarding client testimonials and client success stories can also be found on this page. If you have any other questions about LFY Consulting and coaching services you can also review the FAQ section and watch the short video below.




Other testimonials:

What differentiates Benjamin Ritter from other life and relationship experts is the tremendous amount of respect he harbors for every individual he meets. When you first meet him, you immediately gather the sense that he genuinely cares about what he does as a coach and wants to invest in your personal growth and potential. He gathers his energy from seeing others succeed and provides an awesomely positive level of encouragement balanced with constructive feedback on how his clients can makes themselves the best at whatever they desire to improve in their lives and relationships. I consider it a great privilege to have been able to work with him and embark on a journey, with the aid of his easy to follow program, to build the life I’ve always wanted to live, but couldn’t find the resources and confidence to make it a reality. I have never been more happy, healthy, both mentally and physically, focused and purpose driven than I am at this time in my life and I attribute much of my personal growth and new found success to the teachings of this fine gentleman. Ben will show you the ways to stop living short of what you want out of life and find ways to improve your relationships, while at the same time, finding happiness and motivation from within yourself. I have tremendous respect and admiration for what he has done and continues to do for all the individuals he has helped, and I am grateful to have had him open my eyes, creating an awareness of the endless possibilities and choices I DO have the ability and opportunity to pursue.

To be clear, none of this was easy. It took alot of time and work. Not to mention just facing the fact that I wasn’t the person I wanted to be, but it was more than worth it. Ben pushed, pulled, led, waited patiently, and during the whole time respected me and genuinely cared about my growth. The live program truly taught me how to finally live for myself and be the person I didn’t even know I could be

I have enjoyed the LFY Program with Ben Ritter. I can hardly believe three months have gone by. This program was both amazing and challenging to me. I started out with the goals to live for myself, take time for myself, date more and develop a fabulous social life. At the end I realized that living for myself at this point encompasses doing the things that I want and love in my life. Ben was a great consultant that really cares for his clients. He is patient and takes the time necessary to make sure that the client is supported. He did this with love and showed empathy. This made the sessions more comfortable, especially the challenging ones. Ben knows the technology of his program and that is why it is a success. I would refer him to others that are looking to align their values with their everyday living. My biggest challenge in the program was incorporating my professional life and my personal life, together as one. I had always kept these areas separate and through the program I was able to create strategies for melting these two worlds together. I had other epiphanies that were life changing and I am grateful for the LFY Program and the rediscovery of me.

Ben has a very simple and charismatic approach to not only dating, but also the fundamentals of life. On many occasions he has guided me on the steps to being a masculine individual in a “world full of odds.” Great instructor, insightful mentor and a real mensch!

Ben has a deep technical understanding of social dynamics and social norms, this knowledge in combination with his natural charm makes him powerful and effective.

I honestly don’t know where I would be without Ben. Before working with him I was lonely, disheartened, and had almost no self-confidence due to a previous marriage. Ben was the first breath of fresh air I had taken in a long time. He was respectful, and extremely patient but demanded accountability. I am more confident and fulfilled than I have ever been. He really knows his stuff.


Sample client success stories:


A female CEO from a religious and conservative family was seeking an opportunity to reconnect with her creativity and femininity, and be able to take create a lifestyle that held greater levels of freedom. She initially sought out coaching/consulting in order to craft the lifestyle she desired, professionally, and personally, social and romantic. Through working together she uncovered tendencies that caused her to push relationships away such as a distaste for being questioned, discovered and removed blockages that were holding her back from melding her professional and personal life together, such as the fear to embrace her femininity and trust in her employees, developed the belief that she was good enough, and that her capabilities are enough, and crafted greater emotional awareness. After 3 months of working together, she now loves herself first, has a positive social life, believes she is enough, and empowered her employees and can take time off of work without a concern.



A male leader in the corporate world was seeking an opportunity to become more social, meet more women, and craft a life that was bigger than the one he had. He initially sought out coaching/consulting in order to date more and improve his social skills. Through working together he created a solid foundation of confidence in himself, altered his frame of “rejection”, cultivated the ability to craft interesting conversation with total strangers in any situation and feel comfortable where he usually felt uncomfortable. He also discovered his core values and how to apply them in a variety of ways to find more meaning in his life, and to make more meaningful decisions. After 6 months of working together, he believes in his ability to craft any life he can dream of, received a promotion, is considering different business opportunities, and can be social and attractive in any situation that presents itself.



A female leader from the corporate world was seeking an opportunity to launch a business and create a positive social impact in the world. She initially sought out coaching/consulting in order to discover what she wanted to do, and how she was going to do it. She desired autonomy and meaning in her life. Through working together she uncovered a lack of confidence in herself and her capabilities that made her doubt herself despite her success, and kept her from making decisions that served her. She also had difficulty making decisions and was constantly stuck in a state of analysis. Throughout the program she also tested and tried various ideas and media channels, took action, and discovered where she found meaning. After 3 months of working together, she believes in herself, is constantly living intentionally to her values, and growing a business that will lead her to the life she desires, while also realizing she has and is enough.



A successful male leader was seeking an opportunity to examine his previous and current dating and relationship decisions. He initially sought out coaching/consulting in order to understand his needs for a relationship, and how to properly invest and manage a relationship for long-term success and satisfaction. Through working together for 3 months he gained an understanding of his values, needs for a relationship, set healthy boundaries and expectations, and chooses to invest and stay true to himself first, which ultimately led him to his long-term relationship.



Are you ready to develop your internal leader and take back control of your life?

Fill out the form below and we will reach out to you to learn more and schedule your initial call.

When you get coaching you get results.

Name *


Still have more questions? Review the Frequently Asked Questions section.